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Artie is reinventing mobile games as a community and culture. Its vision helps it raise $10M.

Artie is reinventing mobile games as a community and culture. Its vision helps it raise $10M.
Artie is reinventing mobile games as a community and culture. Its vision helps it raise $10M.

The mobile gaming company raised a seed funding round to continue creating its app-free gamedev technology.

Artie builds technology that allows developers to make games that can be played within social media, video, and messaging platforms.

Its latest investors include Zynga founder Mark Pincus, Kevin Durant and Rich Kleiman’s Thirty Five Ventures, Scooter Braun’s Raised In Space, Shutterstock founder Jon Oringer, Tyler and Cameron Winklevoss, Susquehanna International Group, Harris Blitzer Sports & Entertainment + The Sixers Lab, Googler Manuel Bronstein, YouTube co-founder Chad Hurley, and Roosh Ventures.

Artie’s vision is currently unparalleled in the industry: the company aims to transform mobile games into the type of content that is easy to use inside a platform of your choice and does not require downloading separate apps. In other words, the goal is to get frictionless distribution outside of app stores while avoiding some of the issues facing cloud gaming, namely significant infrastructure costs and lag time.

TechCrunch